Europe’s biggest online-online retailer, Zalando, is planning to make a sustainability assessment mandatory for all its brands from 2023.
All 2,000 brands working with Zalando will have to provide supply chain information and those that don’t meet sustainability requirements and are unwilling to make improvements will be removed from the Zalando platform.
All brands will be ranked by the Higg Brand and Retail Module, which measures the environmental and social impact of a brand’s products.
Kate Heiny, director of sustainability at Zalando, said: “we believe this is the right thing to do and we see a crucial link between sustainability and the continued commercial success of our business.”
400 of Zalando’s brands have already started the audit required by the programme and the first results are expected by November.
Zalando claims it is the first retailer in the world to make the Higg Brand and Retail Module tool mandatory. Its commitment could have a significant impact on the fashion industry as competitors look to replicate its strategy.