Luxury fashion group Yoox Net-A-Porter (YNAP) has announced it is adopting a fur-free policy, which will be in place across all of its multi-brand websites including Yoox, Net-A-Porter, Mr Porter, and the Outnet.
The company has joined the international Fur Free Retailer Program supported by the Fur Free Alliance and has been working with the Humane Society of the United States, Humane Society International, and Lega Anti Vivisezione.
The Humane Society International U.K. praised the move, noting that many fashion houses still use fur in their designs despite “immense animal suffering” and it is especially prevalent in luxury brands including Gucci, Fendi, and Burberry.
Fashion labels Stella McCartney, Tommy Hilfiger, Armani, and Calvin Klein have already committed to keeping their collections fur-free.
The new policy is part of the group’s growing commitment to limiting their environmental impact, as detailed in the 2016 Sustainability Report.
The report outlined the group’s commitment to managing and reducing the environmental and social impact of the business by collaborating with brands and suppliers to improve working practises. The company has already introduced 100% recyclable packing materials in the form of the ECOBOX and all its new buildings are built to sustainable standards.
Head of sustainability at YNAP, Matteo James Moroni, said: “We remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”