Denim brand Wrangler has launched their first global collection – ICONS – celebrating the iconic musicians who have worn Wrangler jeans over the last 70 years.
The new collection includes a reissue of six iconic styles from the Wrangler archive worn by Bob Marley, Freddie Mercury, Mick Jagger, and Debbie Harry.
To mark the new releases, Wrangler has opened a pop-up shop which includes a functional recording studio complete with instruments, equipment, and vintage furniture and rugs evoking the feel of legendary studios such as Abbey Road and Sun Studio.
Bands and vocalists are welcome to drop in and use the space, which showcases the Wrangler ICONS collection and a limited-edition Wrangler Remade collection featuring jeans repurposed from vintage pieces.
The Wrangler ICONS pop-up is open at 52 Brewer Street, Soho, until March 24. There are also live weekly in-store music events every Thursday night featuring artists such as Black Honey and IAMDDB