World’s first carbon-negative fashion brand launches

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Knitwear label Sheep Inc. launched in October 2019 with the goal of becoming the world’s first carbon-negative fashion brand.

The brand works with sustainable suppliers including carbon-neutral farms and manufacturers that use 100% renewable energy. It then offsets the remaining carbon footprint of each of its pieces tenfold by allocating 5% of all revenue to carefully vetted biodiversity projects.

Sheep Inc. co-founder Edzard van der Wyck said about the inspiration behind the brand: “There has been a lot of talk about carbon-neutrality at the moment as the solution, but our position is that it doesn’t push things far enough. If we want to get out of the situation we’re in, we need to become carbon-negative.”

The first product of the brand is a 100% biodegradable sweater made from ZQ-certified Merino wool. The wool blend has the softness of cashmere with the technical properties of wool, meaning it repels dirt and doesn’t hold moisture or odours.

Each sweater is marked with a unique serial number, which can be scanned with a smartphone to reveal the full details of its manufacturing journey, carbon footprint, and even the name of the sheep that produced the wool.

Every sheep providing wool for the brand has an RFID tag in its ear, enabling the company to send the eventual sweater owner updates on its wellbeing and major life events such as having a lamb.

The garment tag is made from EcoPaXX – a 100% carbon neutral polyamide, which is fully recyclable and made from castor bean oil.

The Sheep Inc. unisex sweater costs £160 and is available from sheepinc.com

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