Woolrich releases American Soul campaign featuring Ms. Lauryn Hill

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Woolrich has released the second phase of its autumn winter 2018 campaign ‘Woolrich: American Soul Since 1830’.

The campaign celebrates artists at the heart of American culture including Ms. Lauryn Hill, experimental jazz ensemble Onyx Collective, singer/songwriter Raphaelle, and blues/jazz singer Zarina Nares.

American Soul is styled by Mel Ottenberg and highlights key pieces from the AW18 collection including the Women’s Aurora Puffy Coat, the Men’s Sierra Supreme Parka, and the limited-edition Woolrich x Griffin L’atlantic Parka design in collaboration with Jeff Griffin.

Featured artist Onyx Collective said: “American Soul” to us is generosity and empowerment to and from the people. It is sharing of love and stories that are all common in the lives of American people. It is a way of life and a philosophy that no matter where you come from, this place is one that should strive to bring freedom, equality and togetherness through the outlets of expression that we define as art. Woolrich, is truly a universal brand that captures and exists in a natural way for people of all backgrounds.”

The new collection will be available from Woolrich stores and selected retailers in North America and Europe from August 2018.

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