Athleisure and Scandi-style – yes, we are deffo all over that and Swedish label Weekday manages to blend the two effortlessly.
Imagine the excitement when we heard that ‘Weekday’ is opening its doors this Friday, 18 August 2017 from 12 noon. The two-storey Regent Street store is the brand’s first foray in the UK and we are told more locations are to follow.
“We are very happy to finally be able to announce our expansion into the UK. It has always been on our agenda to open up a store in this great fashion country and especially in the inspiring city of London. We believe in a modern and youthful approach to fashion and we are confident that the UK is a great fit for our offer. We look forward to seeing how our collections are received.”
David Thörewik, Managing Director
During opening week, customers can delve into the exclusive prelaunch of the Weekday AW17 / limited edition collection. Expect to see oversized faux shearlings, puffer jackets and chunky knits in addition to regular ranges of casual chic basics.
On opening day, Friday August 18th, the first 200 customers will receive 40 % off their purchase. Saturday August 19th, the first 100 customers will receive a free pair of Weekday Jeans.
Weekday, 226 Regent Street, London W1