Skate shoe brand Vans is teaming up with vintage collectors Pillow Heat to launch a concept store and brand archive on Carnaby Street.
Pillow Heat aka Henry Davies is one of the world’s leading collectors of vintage Vans merchandise and focuses on rare and hard-to-find shoes produced pre-1998.
The Pillow Heat curated selection of merchandise will be available for the public to purchase in limited quantities from the in-store showcase. During this period all Vans production was within the USA and customers could originally bring their own fabric to be made into shoes, which would be made to order the same day.
As well as shoes the collection includes commemorative boxes, hoodies, t-shirts, and other brand memorabilia.
The showcase opens at the Vans store at 47 Carnaby Street from 15 November.