Urban Outfitters announces new collection with Laura Ashley

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High street brand Urban Outfitters have teamed up with British fashion house Laura Ashley to create a new capsule collection for SS19.

The line, made up of 7 vintage-inspired pieces, is designed to give customers the best of both worlds, combining the two brands very distinct styles without compromise, mixing together Laura Ashley traditional florals with the contemporary, edgy feel of Urban Outfitters, creating a collection of unique garments that can be worn throughout the warmer months with effort and ease.

Floral, feminine and romantic, the collection is the epitome of summer chic, with its mix of vintage prints, babydoll silhouettes and trend-led shapes and colours, pieces include organza mini dresses, 80’s inspired ruffle blouses, elegant lace trim maxi dresses, bike shorts and swimwear.

“We collaborated with Laura Ashley to respond to the increased demand for vintage-inspired pieces from our customer.” Malike Zagzoule Buying Director at Urban Outfitters Europe said in a statement.

“All of the pieces in the range have been designed in classic Laura Ashley prints to rework the brand’s aesthetic with a modern day twist.”

Appealing to the millennial generation, this collaboration collection certainly does inject new life into the Laura Ashley brand, taking their now icon staple looks but reimagining and reworking them for the 21st century.

The Laura Ashley x Urban Outfitters collection ranges in price from £28-£89 and is available from May 2019 online and in-store at Urban Outfitters.

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