TRINNY London launches innovative in-store concept with Selfridges

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Beauty brand TRINNY London has partnered with Selfridges to launch an in-store concept in London, Manchester, and Birmingham.

Customers shopping at the partnering stores will be able to use the brand’s Match2Me tool in-store to find the right makeup shade to perfectly suit skin, hair, and eye colour.

The customer experience in Selfridges will include a personalised service with the TRINNY London makeup artist, who will help shoppers to discover their ideal matching shades and makeup looks and try the products in-store.

The service will be launching in Selfridges London 4th – 10th October, Selfridges Manchester Trafford Centre 14th – 20th October, and Selfridges Birmingham 25th – 31st October.

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