Sustainable luxury clothing brand The Cotton Story is to open its first store at 55 Kings Road in Chelsea, London, on 1 October 2018.
The Cotton Story was founded in 2016 with the aim of offering luxury everyday clothing, produced in ethical and sustainable factories from high-quality Supima cotton.
The brand currently makes two styles of t-shirts for men and women. All styles are priced at £18 and available in a selection of colours and sizes.
In the near future The Cotton Story plans to expand its product offering of simple and stylish essential pieces driven by customer feedback.