Ted Baker has launched a new range of fashion-forward Golfwear, which will go on sale from the 24th of March.
The collection is aimed at a younger audience than traditional golf clothing and aims to take the stuffy image out of the sport. Pieces are made from technical fabrics for comfort, but are styled to be just as suitable for wear out socialising in a bar as they are on the golf course.
Founder, Ray Kelvin, said: “There are everyday guys playing golf who want to have a drink afterwards and feel good about what they are wearing. But when you think of golf you tend to think of old generals smoking pipes and cigars so we are going to save people from that.”
The Ted Baker brand is known for being quirky yet classically British at the same time and has enjoyed impressive growth since the label was first launched, 30 years ago. Revenue for 2016 was up 16.4% on the previous year and pre-tax profits increased 4.4% to reach £61.3 million for the year.
Prices for pieces in the collection start at £69 for polo shirts, V-neck jumpers are priced at £95 and the most expensive item in the collection is a £279 waterproof jacket. Accessories including socks, hats, and an umbrella are also available.
The spring/summer 2017 golf collection is available online from tedbaker.com and specialist golf retailers such as scottsdalegolf.co.uk.