Stella McCartney unveils floral spring 2012 campaign

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Stella McCartney’s campaign for spring 2012 is all about the outdoors, featuring lots of colourful flowers, readying us for the sunnier months.

Shot by Mert Alas and Marcus Piggott, the campaign features Russian model Natalia Vodianova wearing  McCartney’s Fitzroy dress with 3-D embroidered edges and paisley pant suit.

The black and white campaign was shot in London, with the bold floral masses added to capture “the energy of summer”. The ads will launch in the March issues of Vogue, Interview, Pop, V, Harper’s Bazaar and Another magazine.


Images: Stella McCartney

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