The Standard will open its first hotel in the UK this summer, in a brutalist building that used to occupy the Camden Town Hall Annexe.
The Standard London was designed by Shaun Hausman Design and has brightly coloured interiors. The studio worked with Archer Humphreys Architects to carry out interior structural changes.
This will be the sixth hotel to join other hotels that are part of The Standard chain in New York’s Meatpacking Distract and East Village, downtown Los Angeles, and Hollywood. All the hotels have been designed by Shaun Hausman Design.
Hausman said about the design and colour scheme: “I would say with this property we were a bit more colourful than usual, and I think part of that is acting in contrast to the brutalist building that the hotel’s in and the greyness of London… We drew a lot of inspiration from the early 1970s when there was a richer sort of like apocalyptic and underground living and people’s alternate ways of perceiving the future.”
The designer also took inspiration from the history of the King’s Cross area, saying: “We looked more at the past King’s Cross and the seediness of the area – all these one-hour hotels that were still there and are slowly been redone. The Standard is a brand that likes to be a bit naughty, and not be appalled by those things.”
All the rooms have flecked cobalt-blue carpeting, cushioned window seats, and plum upholstered ottomans. The wardrobes are bright red with curved door frames to reflect the rounded shape of the building’s windows. Bathrooms have striped pink and black tiling with mint green faucets and storage shelves.
Rooms in the interior of the building with no natural light have been fitted with faux blinds to give the appearance of light shining from behind a window. Some suites have private terraces with outdoor bathtubs that overlook St Pancras train station.
Opening to the public this July, the hotel will have 226 guest rooms, a bar, a recording studio, and three restaurants, including a rooftop restaurant.