French online fashion brand Sézane is to open its first store in London following the success of a pop-up on South Molton Street.
Sézane’s pop-up offered a curated edit of the Parisian brand’s key pieces including coats, shoes, sweaters, and accessories, as well as lifestyle pieces and homeware items that made ideal gifts in the run up to Christmas.
The brand has now taken a 10-year lease on a two-floor 2,061 sq ft unit at 103 Westbourne Grove, Notting Hill.
Sézane already has an “Appartement” showroom and boutique in Paris and another permenant store in New York. Its new neighbours in Notting Hill will include fellow French brands Sandro, American Vintage and Maje.
Ben Clark, surveyor at KLM retail real estate consultant said: ”This is a major step forward in the brand’s growth and I am sure they will continue to go from strength to strength.”