ICON outlet at The O2 has confirmed that fashion events company Showcase will be running luxury sample sale events at the venue from this autumn.
Showcase launched their partnership with a Superdry sample sale, and future sales offering up to 80% off brands including Helmut Lang, Theory, J Brand and Hackett are already planned for the future.
Showcase works directly with brands and leading fashion houses to offer the highest possible discounts to shoppers. The O2 location is their second site, following a retail outlet on Regent Street.
ICON outlet at The O2 offers over 60 premium fashion and lifestyle brands at up to 70% off RRP, just 15 minutes from central London.