Rosie Huntington-Whiteley launches beauty website

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Model Rosie Huntington-Whiteley has announced the launch of her new website: Rose Inc.

The site is updated daily and includes beauty diaries, peeks into celebrity makeup bags, tutorials, beauty notes, product reviews, and interviews featuring photography and insights from industry experts.

There’s also an online shop listing some of Rosie’s favourite products including makeup, skincare, hair, and body.

Rosie says: “This outlet is my way of sharing everything that I’ve gleaned over the years. Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat. Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags. Babes, it’s all here.”

You can visit the website at, and follow along on Instagram @roseinc.

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