Polish fashion brand Reserved has released images for its autumn winter 2017 campaign ahead of the opening of its first UK store next month.
The black and white images, shot by fashion photographer Daniel Jackson, show Kate Moss wearing selected pieces from the Reserved collection with her signature rock’n’roll style.
Monika Kaplan, global marketing director for Reserved, said: “It was important for us to portray the personal, private and authentic attitude of Kate in this imagery. This is what the Reserved brand embodies, both style and individuality.”
The Reserved UK flagship store will open on Oxford Street on September 6 at 11am and Kate Moss will be in attendance for the launch.