Reformation capsule collection to be sold at Browns

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The cult LA fashion brand, Reformation, is launching an exclusive capsule collection to be sold at Browns East and brownsfashion.com.

The 27-piece collection is curated from some of the brand’s most popular styles and includes denim, bridal, swimwear, and high summer. There are also three styled designed exclusively for Browns.

Browns Fashion’s womenswear director, Ida Petersson said: “Reformation continues to be the leader in its field and their approach to sustainability is admirable so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer. This will be the first time their swimwear hits the shores of Europe and we even have a few special pieces which have been created exclusively for Browns to celebrate the partnership.”

The brand previously launched a successful pop-up store in London in 2016 and this is the first time Reformation clothing has been available in the UK since.

Reformation was founded by Yael Aflalo in 2009 and is known for its effortless silhouetes and use of sustainable fabrics.

Aflalo said about the collection: Since opening our pop-up shop in November 2016, we’ve been excited to make our return back to the UK and have been looking for the perfect partner to reintroduce Reformation. We’ve long admired Browns and their legacy in the UK, and can’t wait to join their roster of iconic brands.”

The collection will be available from 26th July 2018 with prices ranging from £110 to £480.

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