Reebok announces collaboration with Victoria Beckham

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Reebok and Victoria Beckham will be teaming up to produce a new collection of sportswear inspired by the power and individuality of women across the world.

The collection intends to encourage women to embrace their imperfections and enable them to feel powerful and confident.

Victoria Beckham is the latest in a series of celebrities who have partnered with Reebok including Ariana Grande, Gigi Hadid, Aly Raisman, and Teyana Taylor.

The designer and former Spice Girl announced the collaboration to her Instagram followers, along with sharing sneak peeks of her first day working at Reebok.

Victoria Beckham said: “Having the opportunity to realize my aesthetic within a sportswear environment is something that I have long wanted to do. Partnering with Reebok will enable me to further promote my vision in a new category. It’s incredibly exciting to work with such an iconic brand that epitomizes my belief in encouraging women to be the best version of themselves.”

Corinna Werkle, Reebok Senior Vice President of Women’s Initiatives said: “As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”

The collection is expected to be released at the end of 2018 and will be part of the Reebok Innovation Collective.

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