Sport and leisure brand realbuzz is set to open a new store in Covent Garden’s Neal Street as part of its national expansion plans.
The new store will open in April and will include several unique elements to enhance the customer experience including interactive screens, in-store health and fitness classes, and educational “zones”.
In addition to the Seven Dials store, realbuzz is also planning to open stores in Westfield Stratford, High Street Kensington, and Piccadilly Circus this year. It already has branches in Liverpool, Coventry, Wigan, Derby, and Sheffield.
realbuzz CMO, Paul Eaton, said: “Making an entrance to the London market is an important next step for us and we’re very excited to be creating a concept store in Seven Dials. Its reputation and high footfall, which is sustained well into the evening, attracted us to this location and will provide great exposure and visibility for our brand – and our brand partners – in the heart of London’s West End.”
Sam Bain-Mollison, head of retail at Shaftesbury, which owns the majority of the shops in Seven Dials, added:“realbuzz is an exciting brand for Seven Dials and we are thrilled they have selected Neal Street to launch their London store. Youth fashion, now heavily influenced by sportswear, continues to grow and realbuzz and the brands they feature, specifically caters to that market. Located alongside Ellesse, Nixon, Urban Outfitters and Vans, realbuzz creates a set of complementary brands for Seven Dials’ visitors especially focused on this trend.”