Rapha announces partnership with Sir Bradley Wiggins

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London-based performance roadwear brand Rapha has today announced a new partnership with Olympian and Tour de France winner Sir Bradley Wiggins.

A global deal brokered by Wiggins’ business partners XIX Entertainment, the new collaboration will begin this year with the launch of a WIGGINS team kit and will expand further over the next three years into a wider range of clothing.

Of the project the brand said: “Sir Bradley will use his experience to advise Rapha’s designers on a new range of apparel that incorporates the latest developments in performance sportswear. His reputation and credibility as a global cycling icon will help grow the sport in global markets, including Asia and North America.”

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