Primark fans rejoice! A new flagship store is opening on Tottenham Court Road, and after getting an exclusive sneak peek tonight we can tell you it’s really quite something. Three buildings have merged together to create a huge 82,400 square foot, four storey store which is spacious, innovative and provides a wholly new digital fashion experience. Recreated tube carriages are dotted about showcasing individual looks, combined with digital displays throughout the store. One giant LED lift wall made of a whopping 2.9m LED lights shows seasonal campaigns. Much of the original architecture of the building has remained, with exposed brick contrasting with bright fluro and modern fittings.
Most importantly though are the clothes, and as ever will provide great fashion at affordable prices… capsule collections and limited edition lines can all be found here. It’s definitely Primark…just not as we all know it.
Primark Tottenham Court Road opens 20th September 2012.
Primark Tottenham Court Road Address
484-504 Oxford Street, London, W1C 1HG
Telephone Number: 020 7495 0420
Primark Tottenham Court Road Opening Hours
Monday – Friday 8.30-9.00