Primark has opened a pop-up shop to celebrate the launch of its wellness collection.
Located at BOXPARK Shoreditch, the 1,500sq ft store is Primark’s first pop-up and will enable customers to have an exclusive preview of the new collection, which includes over 75 products spanning womenswear, menswear, home, and skincare.
The Wellness collection is launched under the Primark Cares initiative, which is part of the brand’s commitment to more sustainable practices and environmentally friendly products. All the products in the collection are made with recycled or sustainable materials such as organic cotton and encourage wellbeing through comfort, rest, and reflection.
The design of the pop-up reflects the principles of the Wellness collection, including sustainable wooden fixtures and recyclable cardboard hangers.
The Primark Wellness pop-up will be open at BOXPARK Shoreditch until the 8th of March. From the end of February, customers can shop from a dedicated Wellness hub in 11 Primark stores across the country, including Oxford Street East.