Survey reveals shoppers prefer Primark and think Next offers the best quality

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A Sunday Times survey has revealed that shoppers prefer Primark for value for money, but think Next offers the best quality.

The blind test carried out by the newspaper tested seven high street retailers’ products, which saw Primark come out on top for value, closely followed by F+F at Tesco in second place, TU at Sainsbury’s in third place, H&M in fourth, Marks & Spencer in sixth and Boden in seventh.

Next triumphed for quality and design, but was closely followed by Primark and Marks & Spencer in joint second place.

Who’s your high street favourite?

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