The North Face launch their new SS18 collection and it is radical.
Introducing the Black Series Tyvek Aluminium Collection.
Koji Ogawa, the creator behind the unisex styles, has combined clean lines with a Japanese simplicity emphasised through a minimalist colour palette.
The collection features cutting-edge protection from the elements through the unique properties of the material Tyvek.
Stylish on the surface, tough and durable at its core, the Black Series is windproof, waterproof, and remarkably, the garments offer defence against radiation and contamination. The new collection is defining urban-protection and how to do it in style.
At the forefront of the new collection are four standout pieces. Three outer
wear garments are surprisingly lightweight and durable thanks to the revolutionary material Tyvek. Attached to the collar of the Mountain Raincoat is a respirator mask. The Coach Windwall Jacket hides an emergency cape made from waterproof DryVent. But it doesn’t stop there. At the heart of their new collection, the clothing range offers protection against mould, lead and asbestos and even small hazardous particles.
As the world’s leading outdoor brand, The North Face continues to create clothing that faces the rigors of tough adventures with innovative, unique designs. Resilient and stylish, these pieces make for more than just day-to-day basic clothing. Limitless in their design capabilities, TNF prove once again their talent to create garments impenetrable to hostile weather and extreme environmental conditions.
To celebrate the launch, The North Face strolled through London, roaming through the streets and subways dressed in the Tyvek Aluminium collection.
So, what’s the worst that could happen in London? It doesn’t hurt to dress prepared, ready for whatever weather conditions may come your way.
TNF SS18 Black Series Collection is now available in selected stores worldwide.