Nike and Adidas are among the latest brands to open stores at the ICON Outlet mall at The O2.
They join over 60 other brands offering up to 70% off, at one of London’s most up and coming shopping destinations, just 15 minutes from the city centre.
Other newcomers to the ICON outlet include street food retailers Hook and Scarlet; Beauty Outlet, which sells beauty products and fragrances from brands including Elizabeth Arden, Fenty Beauty, and Stila; and outdoor brands Regatta and Craghoppers.
Situated next to the Nike and Adidas stores is CHLOE – the O2’s first vegan restaurant. The plant based eatery, which originated in New York, offers classic meals such as mac ‘n’ cheese with a vegan twist.
The O2 has been visited by more than 70 million people since opening in 2007. As well as the ICON Outlet it includes The O2 arena, London’s biggest cinema, a trampoline park, and 29 bars and restaurants.