New Look has partnered with London Fashion Week and will support the event alongside the British Fashion Council.
The retailer will host a launch party, welcoming press and influencers, and launch a specially curated collection of 20 womenswear items, named “The Edit”.
The collection will include footwear and accessories as well as clothing and is made up of individual pieces that reflect the latest trends in fashion. The collection will be available to buy from early September.
New Look customers will also be able to participate in in-store events at the flagship store on Oxford Street over the weekend, and at the Manchester and Birmingham stores the following week.
New Look CEO, Anders Kristiansen, said: “At New Look, we want to make the latest fashion accessible for everyone, which is why we are really excited to be embarking on such a prestigious partnership with the British Fashion Council and London Fashion Week. This iconic international fashion moment provides the perfect platform for us to offer our global audience style inspiration and demonstrate who we are as a brand – our personality, individuality, and dedication to self-expression – as we continue to elevate our fashion credentials.”
CEO of the British Fashion Council, Caroline Rush, said: “Our partnership with New Look will take London Fashion Week to a fashion-savvy global audience, aligning with the British Fashion Council’s long term strategy of bringing our platforms closer to the consumer.”