Digital charity platform Elbi, co-founded by supermodel Natalia Vodianova, has announced it will be collaborating with Harrods as part of its Fashion Re-told initiative.
The collaboration consists of three exclusive ElbiDrops including Apriori Diamond edition toothbrush worth £5,000, and seven-night stay at the Amilla Fushi Maldives resort worth £8,000. The ElbiDrops will be released once a week for three weeks. Supporters can pledge their donations via the platform and the person who gives the highest donation will be rewarded with one of the gifts.
Money raised from the ElbiDrops will be donated to the NSPCC as part of Harrods Fashion Re-told fundraising initiative, which includes charity pop-up on Marylebone High Street.
Elbi launched in January 2018 and provides a web and mobile friendly charity platform that rewards people for their charitable donations. It was named as one of the most innovative ways to give back in 2018 by Apple.
Elbi Co-founder, philanthropist and global super-model Natalia Vodianova commented: “Children should never have to face cruelty no matter where they live in the world. I am delighted Elbi is working with Harrods and NSPCC on this project.
Laura Brown, Harrods Retail Director and Member of the NSPCC’s Rebuilding Childhood Board, added: “As the industry leaders in designing and delivering luxurious shopping experiences, Harrods is uniquely placed to redefine and elevate the parameters of charitable shopping – which is our ambition with Fashion Re-told… Harrods and the NSPCC will continue to work together to help give every child in London a voice, and we’re thrilled to have Elbi’s support.”