Italian apparel brand Napapijri has announced a collaboration with London-based rapper and artist Kojey Radical on a new limited edition collection.
The Napapijri X Kojey Future Tees collection is Napapijri’s first AR-enabled garment. The limited edition run of only 150 t-shirts are printed with QR codes, which can be activated with a smartphone camera to open a portal into Kojey’s world.
The collaboration is inspired by the launch of Napapijri’s “Futurewear” collection at its Carnaby Street store and at a pop-up at King’s Cross. This collection combines design, sustainability, and innovation in a range of garments that includes down-free superlight jackets, and the brand’s first circular 100% recyclable jacket.
You can see the design process behind the collaboration here.