Napapijri has announced the launch of an innovative new jacket, the Skidoo Infinity, created from ECONYL® recycled material and completely recyclable.
ECONYL® is created from old fishing nets and other discarded nylon material, and can be recycled easily. As the Skidoo Infinity jacket is made from only one material, including filling and trim, it can by recycled indefinitely.
Napapijri have also developed a digital take-back programme for buyers of the jacket. After purchasing a Skidoo Infinity, customers can register online to have the opportunity to return their jacket after two years so it can be processed into recycled yarn and made into new products.
Giulio Bonazzi, CEO of Aquafil, the makers of ECONYL® said: “Skidoo Infinity is a completely circular jacket. Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks to our unique Regeneration System. So, when the jacket reaches the end of its life, it is only the beginning. This is a real first.”
Vicki Bohlbro, senior marketing director of Napapijri added: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Skidoo Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”
Skidoo Infinity is available in blue and black for men and white and purple for women. It will be available from 21 October 2019.