Mr Porter launches new California-inspired collection

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Online designer menswear retailer Mr Porter has launched a new collection, Made in California, inspired by the lifestyle and culture of the west coast of America.

The collection take its cue from surf, skate, and streetwear and include designs by 12 different brands. Each label has interpreted the theme in its own way to form a complete range of over 140 items of clothing, shoes, and accessories.

Four new brands not previously available on Mr Porter have designed pieces for the collection. These brands – Amiri, Noon Goons, Second/Layer, and Golden Bear – have been introduced globally by the site for the first time.

Mr Porter’s buying manager, Sam Lobban, said: “California is extremely important to us, both commercially and on an inspirational level. California in itself feels like a broader trend right now—not just with fashion, but with lifestyle as a whole.”

Prices for styles in the collection range from around the £30 mark for T-shirts by Mollusk and Stüssy, to £12,000 for a made-to-order Amiri leather jacket, hand-painted with palm trees and embellished with Swarovski crystals.

The collection is available to buy online from now.

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