Mr Hudson, musician and DJ, has teamed up with London College of Fashion as their newest face fronting the menswear debate of the importance of men’s style.
Along with his achievements and recognition in the music industry, Mr Hudson is also widely renowned for his sense of style and attention to detail with accessories. The campaign has spiralled from the huge success of London College of Fashion’s premier menswear catwalk show during the London Collections back in June 2012.
The film featuring the artist who has collaborated with the likes of Kanye West and Jay-Z, is part of the fifth film in the LCF Men Series, where he offers style advice such as “don’t focus on looking good, just focus on not looking bad.” There will be seven films released in total throughout January, featuring some of Britain’s most fashionable men, including Team GB medalist Louis Smith.
The London College of Fashion show at London Collections showcased and supported emerging talents in their design department; with the series of films building up to future shows by emphasising the importance of supporting emerging British talent and brands.
Check out what Mr Hudson has to say on men’s style here.