An in-store pop-up will launch in Selfridges’ Yellow Drop space from 21st October, with the menswear element of the Envy capsule on sale, including tees and sweatshirts featuring tarot card and mystical-inspired prints. Customers will have the opportunity to customise their sweatshirts with artwork inspired by The Seven Deadly Sins.
The full envy capsule will be available from mooseknucklescanada.com. The Pride and Wrath collections are already available, and the Gourmand, Greed, and Lust collections will be launched in November.
The Seven Deadly Sins campaign was launched in August, with a short film featuring entrepreneur Kristen Noel Crawley.