Marks & Spencer has launched a behind-the-scenes podcast featuring interviews with employees and guest speakers, and discussion around the changing face of high street fashion and retail.
The show will be hosted by former broadcast journalist Rachel Silver, who has previously worked for LBC, ITN, and the BBC.
Silver said: “We are inundated with requests for behind-the-scenes access and more information on the issues and campaigns we work on. For a communications professional, it is fascinating to see how the way we tell our stories is changing, from experts writing on our business blog, via our social channels or on Style and Living on M&S.com. The M&S podcast adds another dimension to this, and enables us to hear from people on what they do and their opinions on the issues at the heart of the business.”
The first episode of the podcast, “The Cotton Challenge” is already available for download on iTunes, and includes interviews with Mike Barry, Director of Plan A, and Lena Staafgard, Chief Operating Officer, at the Better Cotton Initiative.
The first series of the podcast has six episodes planned on the theme of sustainable business and Marks and Spencer’s Plan A program.
A second series is planned for later in the year and will focus on the history of M&S by exploring its archive.
The podcast is the latest initiative in the retailer’s overall shift to conducting business online. By 2022 it’s expected that 100 existing brick and mortar stores will have closed, in the hope that a third of sales will come from online shoppers.