Malone Souliers by Roy Luwolt launches made to measure at Selfridges

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Women’s footwear label Malone Souliers by Roy Luwolt will be offering an exclusive made-to-measure service at Selfridges to coincide with the opening of the brand’s pop-up store within the footwear department.

The service will allow customers to create their perfect shoe, selecting their favourite Malone Souliers style, and choosing fabrics from a wide selection of colours and textures including satins, nappas, velvets, raffias and glitters.

The shoes will be made at the brand’s artisanal factory in Italy and delivered within six to eight weeks.

Roy Luwolt, Founder & Artistic Director, said: “The inspiration for the Selfridges Pop Up décor is my apartment from when Malone Souliers by Roy Luwolt started all but 4 years ago, many prior months of which were planned in my very sitting room. Merchandise hung as delicately yet unadvisedly as one could muster, conjuring products, projecting figures, and citing Selfridges among the must-haves in the definition of success for such an unlikely bottleneck sector.”

The made-to-measure service will be available from the 26th November to the 24th December 2018, and the pop-up store will be at Selfridges until February 2019.

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