London Fashion Week to be the first 100% fur-free event

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London has become the first of the main fashion week events to be completely fur-free after confirming that none of the designers showing would be using it.

Caroline Rush, chief executive of the British Fashion Council said: “[this] highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur.”

The BFC has not implemented a complete ban on fur in future shows despite increased numbers of anti-fur protestors and pressure from animal rights group PETA.

Rush stated: “As an organisation we believe in the rights of people and animals and encourage designers to make ethical choices. Using fur is not illegal in the UK and it needs to come down to the choice of both the designer and ultimately the consumer.”

Many major fashion brands including Burberry, Stella McCartney, Gucci, Yoox Net-A-Porter, Versace and Vivienne Westwood have now pledged to be fur-free. Asos extended its animal welfare policy in June this year. to ban feathers, silk, cashmere, and mohair, in addition to fur.

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