London Fashion Week: An insiders guide…

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Eleni Renton is the Founder of LENI’S MODEL MANAGEMENT, a boutique model agency which was launched in 2009, following her takeover of Quintessentially Models where she was a partner.

Wow, London Fashion Week is here again. I cannot believe it has been six months since the last madness and mayhem of LFW, but I am extremely excited for the September shows! They are always the biggest and the best with the fashion pack springing back to life after the extended holidays throughout August. So if next weekend, you are strolling the streets of Soho and are confronted with an alarmingly high number of glamorous women and men spilling on to the W1 streets near Brewer Street car park, you know we are in full swing of the London fashion calendar.

Having been at NYFW last week, I think we will see certain trends crossing the pond. Firstly, monochrome is going to be back on trend. At J. Crew, there was plenty of black and white (which I have also seen in the pre-LFW show for Nicholas Oakwell at Claridges) I think the designers have got really smart this season and in acknowledgement of our schizophrenic weather patterns, they’ve decided that we might need some classic colour ways that can see us through a Spring, especially as we all know it’s a season that can sometimes feel more similar to an Autumn.


The US were grappling with their own debates regarding fashion week (although maybe this issue is an accurate reflection of the whole of US society at present) and the big question over there was getting more models of colour into the shows, with the CFDA actually issuing a mandate that more races needed to be seen on the catwalks. I think Zac Posen should really get a mention and a commendation here, as he tried to tackle this last season for his AW16 show. In London the focus of our issues are slightly different and the questions being asked here are regarding a Model Health mandate. If this is an issue of interest I would certainly recommend joining the Fashion Debates at Century Club in Soho on Sunday 18th September.

I have also noted a trend this season where international designers seem to have really embraced London Fashion Week and a lot of non typical fashion brands have jumped abroad the fashion wagon. I have been invited to a Sportswear fashion show for ‘Fit and Chic’ on Sunday 18th, which is a brand by a Brazilian designer who is producing ethical garments. Personally, I think this is fantastic – we all seem to be spending more and more time in our sports gear, so why not be on trend while doing so? It seems the celebrities agree with me, Lily Fortescue, Marissa Montgomery and Louise Thompson are all set to attend and if it’s good enough for their fit bodies, I definitely want in!

Of course we are also going to see all the classic shows again this year Julien McDonald, Jasper Conran and the highlight of the LFW shows, Burberry. Leni’s Models are currently holding a few girls on option for this iconic show and I personally have my eyes, arms, toes, tongue and legs crossed that they make it! For the more alternative of you out there, the ones wanting to see upcoming designers and get ahead by finding the hottest newest designer then the Fashion Scout shows at Freemason’s Hall is where you need to be hanging out.

I know that in-between pounding the pavement of the shows, I will be visiting the W hotel for a little bit of a pamper session courtesy of Bare Minerals who will be doing touch ups with their fantastic new BarePro Foundation – it is the dream. So even though I’ll be exhausted, my skin will be looking radiant, which means I’ll be hitting a plethora of fashion week parties. None of which I have decided upon yet, as I am going to be more of a free spirit and see where the night takes me… And finally, look out for one of my Leni’s Casting Cabs – hop into one of my fleet of black cabs for a chance to become a Leni’s Model!

I promise to fill you in on any gossip in two weeks.

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