London-based denim brand I AND ME launches “To Die For” collection

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London-based unisex denim brand I AND ME has launched its third collection, “To Die For”, focused on the brand principles of fabric, function, and form.

The collection is inspired by the works of landscape installation artists Christo and Jeanne Claude, and uses a colour palette of army green, white, sand, and indigo.

The collection includes structured denim jeans, waxed cotton jackets, casual tops, cargo pants, and printed t-shirts

A spokesperson from I AND ME said: “”The work of land artists Christo and Jeanne Claude inspired us to explore the use of fabric in landscapes as a means of installation, as shelter and as camouflage. Moreover, as uniform. The collection embraces the methods employed in military wear to optimise every inch of fabric in the construction of garments, but moreover, the placement and execution of every feature.”

The collection is available online from with prices starting at £48 for a t-shirt and £150 for jeans.

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