Leni’s Top Trends from London Fashion Week SS17

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Eleni Renton is the Founder of LENI’S MODEL MANAGEMENT, a boutique model agency which was launched in 2009, following her takeover of Quintessentially Models where she was a partner.

London wins every year, so it was no surprise that during this year’s fashion weeks, London still wears the crown for the most innovative ideas. We had New York prior to London, where designers chose to play it safe and throughout Milan and Paris, all the designers played to their strengths staying true to their signature looks.

London, however always wears the crown for the most original of the ‘big four’ fashion weeks, even if that means taking an old idea and reworking it.


Asymmetrical: is a style that seems to roll around every few years and always in different mediums. In the late 90’s we saw asymmetrical flooding the high street having trickled down the catwalks in the form of one shoulder tops and dresses, then a short time later we had the Hoxton Hipsters with their asymmetrical haircuts and now we are seeing this style in jewellery designs. Oddly I feel that this is a case of the catwalks taking inspiration from the sidewalks, where the designers are reflecting the culture of London in which they are immersed. The hottest kids in the coolest bars seem to have been wearing this look for the last year, so it was quite fabulous to see Simone Rocha, JW Anderson and Mary Katrantzou’s all-embracing the single earring.


Floral: was another look that seemed popular this season. I have to say being a girly girl, I love flowers, but I have always worried about the ease of wear. Is anyone else picturing the florals of Laura Ashley in the 1980’s? Hmm maybe I am just giving my age away… In my opinion Emilia Wickstead styled the trend the best with tiny little florals covering the fabrics, which is so charming to wear in on summer days and exemplifies the height of femininity. We also saw florals at Preen and at Erdem, where beautiful linen and silk was combined with micro florals. I mean that’s the dream!


Sweaty skin: yes you heard me right, was the order of the day for beauty during LFW SS17. We have seen a toned down version of this look before but this season ‘glow and dewiness’ seems to have been put on beauty steroids. So to achieve this ‘sweaty skin’ look skincare is now being used as an active part of the makeup. On top of bare skin, albeit highly moisturised, highlighter was added so as to create maximum radiance that creates the illusion the ‘glistening’ look. This simple and wet look was seen at several shows; Anya Hindmarch, Julien Macdonald and Peter Pilotto.


Braids are back and thank goodness. SS17 saw the hairdressers referencing life again. Braids have become big business recently, braid bars are popping up all over the place, but then why not, who doesn’t love a braid? They have seen me through many bad hair days; in the playground, at festivals, to a last minute party invitation received after a sweaty spin session. So I am thrilled to know we can keep rolling with the trend into next year. The braids on the catwalk at Erdem and Preen were slightly more messy and soft than I have usually worn, but if it means I can keep my braid from one day to the next I am happy with the “just got out of bed look….”


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