Kent & Curwen has announced they will be opening a new flagship store this autumn on Covent Garden’s Floral Street.
The new store has been designed by French architects architecture & associe and will include features such as a central box constructed from aged metal and hand-blown green glass. The styling inspiration for the store comes from vintage gymnasiums.
Creative director of the brand, Daniel Kearns, said about the location of the new flagship: “I remember the buzz around the street in the early 90’s when we all looked to Floral Street for what was new in men’s fashion. It is exciting to see that buzz returning to the street.”
Kent & Curwen was founded in 1926 as a neckwear brand. The company expanded into knitwear in the ‘30s and became a favourite of Hollywood movie stars in the ‘40s and ‘50s. Stars including Michael Caine and the Rolling Stones were regular clients in the ‘60s. In 2015 David Beckham joined the brand as a partner, brand ambassador, and creative lead.
Capco Covent Garden director Michelle McGrath said: “We are delighted that British heritage brand, Kent & Curwen, has chosen Covent Garden’s Floral Street as the location for their unique flagship store. The signing evidences the strategic vision for our estate, focusing on best in class retail and enhanced customer experiences through the curated approach to Covent Garden as a retail destination.”