ASDA George has reported a thirty five per cent rise in the sales of its nude lace dress, prompted by The Duchess of Cambridge wearing a customised lace style by Alexander McQueen’s Sarah Burton. Brand Director for the company Fiona Lambert commented, ‘We expect the Kate phenomenon to continue as she has now established herself as a British style icon. We know our customers can’t wait to see what she will be wearing next.’ We couldn’t agree more.
Kate Middleton’s power to boost high street retailers’ fortunes is well documented (remember that Reiss dress that sold out in record time?) and with all eyes on London for the Jubilee it seems her style fans were as eager as ever to copy her look at a fraction of the price.
ASDA George: £25