Karen Millen launches virtual version of its London flagship

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Created by Avenue Imperial, the ‘Shop Knightsbridge’ service combines high-resolution panoramic photography and software that draws on 3D mapping and architecture.

“We’re really excited about the potential for new technology to create a highly engaging, differentiated client experience and Shop Knightsbridge is the perfect example of that,” said Karen Millen Chief Executive Mike Shearwood.

“Following the opening of our stores on Brompton Road and 5th Avenue in New York, this is an exciting evolution of our flagship strategy and an important step in our ambition to become the world’s leading accessible luxury fashion brand,” he continued.

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