John Lewis collaborates with Jim Chapman

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John Lewis has collaborated with fashion journalist and YouTube star Jim Chapman.

Known for his YouTube videos, Jim has an audience of more than 2.5m subscribers and is also a contributing editor at GQ. He is London Collections Men regular and has been voted one of the UK’s best-dressed men.

Jim will be John Lewis’s very own Style Curator – selecting and styling the items from John Lewis’s menswear collections. Content including exclusive films, photo shoots, interviews and behind-the-scenes clips will then be shared across the John Lewis website and social channels.

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