Jessie J is the new star of House of Holland tights for Pretty Polly

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Essex born songstress Jessie J has been named as the new face (or should that be legs?) of House of Holland tights for hosiery brand Pretty Polly. The star appears in a fierce new super hero inspired campaign, showing off her enviable legs in a pair of Henry Holland’s trademark house suspender tights.

The 23-year-old raven haired superstar plays the heroine in the brand new ad campaign for the autumn/winter 2011 collection, which is made up of statement leg wear, reflecting House of Holland’s individual and stand-out signature look.

Speaking about her long, slender pins, Jessie J said: “I was the front of the queue for legs. Ever since I started out as a singer, tights have been my statement. When you put on a pair of tights, you feel sexy and powerful. I have been wearing House of Holland for Pretty Polly tights for ages, there was a point when I almost hadn’t realised I was wearing them every time I left my house!”

The Jessie J campaign goes live on 17th October, taking over billboards and bus stops near you.

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