Jeremy Meeks, who shot to fame when his police mugshot went viral, has landed a 15 million US dollar deal with Germany-based fashion company Fashion Concept GmbH.
Meeks, who has 1.6 million followers on Instagram, has already landed several modelling gigs due to his notoriety online as the “hot felon.” He has appeared on the catwalk with German fashion designer Philip Plein.
The deal with Fashion Concept will revolve around developing his own clothing collection as a high-end label focused around ““high quality, style, comfort and elegance” due to debut in early 2020.
Fashion Concept trades mainly in textiles, and has reported a growth of nearly 300% in sales over the last two years.
A press release from the company stated, “With this mega-deal, Fashion Concept is not only aiming to increase its brand awareness, but also to bring about a change with the top trend of sustainability in fashion and style.”