Contemporary menswear and streetwear tradeshow Jacket Required has teamed up with buy now, pay later service Klarna UK.
As site sponsor, Klarna will create a branded installation at the entrance of the show, as well as providing the “Klarna Lounge” – a break-out and networking space. Klarna will also be sponsoring the Jacket Required After Party at Beach Blanket Babylon, Shoreditch.
Luke Griffiths, Vice President and General Manager at Klarna UK said: “Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK High Street. Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the Fashion Industry. We are very excited to be supporting the event and sharing our experience of removing friction from the buying experience for millions of shoppers.”
Jacket Required has also release a list of new brands which will be represented at the show, including Aigle, Bjanko Milano, Ucon Acrobatics, Dashel, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers, Surf Perimeters , Oscarlino, Alexridolfi, Snowman New York, Saint James, Valentino De Santis, Serts London, Munich Footwear, Invicta, Parkland Bags, Mossimo Clothing, Randolph, Twenty Montreal, Sorren, Bjorn Borg, HEDON, and ON.
Jacket Required will take place in East London’s Old Truman Brewery on 22nd – 23rd January.