Iris Apfel announced as Citroen DS brand ambassador

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Nonagenarian style legend, Iris Apfel, has been unveiled as brand ambassador for French car makers Citroen.

The 94-year-old, who is known for her vibrant wardrobe and oversized glasses, has been chosen to front the brand’s ‘Driven by Style’ campaign, which reflects DS’s embodiment of avant-garde design.

Apfel consults and lectures about style and other fashion topics. In 2013, she was listed as one of the fifty “Best-Dressed over 50s” by The Guardian.

In 1948, she married Carl Apfel. Two years later, they launched the textile firm Old World Weavers and ran it until they retired in 1992. Through their business, the couple began travelling all over the world and collecting pieces of non-Western, artisanal clothes. In 2014, a documentary film ‘Iris’ was made about her life and work.

The new DS3 campaign is live now across TV, Facebook and Twitter.

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