Introducing: Idris Elba + Superdry

News | | Leave a Comment

Announced earlier this year, the moment has finally arrived when you can get your hands on British label Superdry’s highly anticipated collaboration with London-born actor Idris Elba.

The extensive range has been designed by the brand’s co-founder James Holder and Elba himself, turning out pieces for men who “appreciate off-the-cuff sophisticated style from day to night”. Taking cues from the The Wire star’s own “signature urban style”, fans are treated to everything from down-filled parkas to classic grandad tees, making up a range of casual and comfortable everyday pieces.

Accessories round off the 250-piece line, including hats, wallets, belts and underwear, offer a fully formed wardrobe for today’s man. The colour palette is just as wearable too, sticking to deep tonal shades with pops of electric blue to accent key pieces.

Idris Elba’s team-up with Superdry marks a new direction for the star, who most will be used to seeing on their TV in the highly praised detective series Luther. Returning with a two-part special on December 15, the tail end of 2015 is sure to be a busy one for the Hackney-born star.

Catch the first episode on December 15 on BBC1, 9pm, and shop Elba’s Superdry collection online now, with prices starting at £20.

Pin It on Pinterest