London’s O2 complex has welcomed its first retail partner with the opening of a 210,000sq foot Icon Outlet store.
The store stocks premium brands including Aspinal of London, Kurt Geiger, Ted Baker, Jack Wills, Phase Eight and Karen Millen, among others.
Icon Outlet also offers personal shoppers, hands free shopping, and a range of other shopping experiences designed to appeal both to local shoppers and tourists visiting London.
Another 20 retail stores are set to open in The O2 next month, and a second phase of development scheduled for Spring 2019 will bring the total to 85.
Icon Outlet’s leasing director, Marion Dillon, said: “Icon Outlet offers the choice and value of e-commerce alongside the experience and service provided by the best of bricks and mortar retail. Its four key themes encapsulate the demands of next-generation consumers, enhancing the world’s most popular music and entertainment venue by truly merging retail, leisure, dining, and entertainment for the very first time.”
Deputy Mayor of London for Business Rajesh Agrawal added: “The O2 has a global reputation as an entertainment destination and makes a massive contribution to London’s economy of 8,700 jobs and £840m expenditure each year. The opening of the new Icon outlet underlines the continuing investment by AEG and Crosstree into The O2 and the regeneration of the wider Greenwich area – and is further proof that London is open for business.”