Fashion rental platform HURR Collective has opened a pop-up at Selfridges with a curated selection of 200 pieces from their website.
The clothing items, which include brands such as Ganni, RIXO, Mara Hoffman, and Gucci, will be available to rent for a period of four or eight days. Stock is rotated weekly and there will be specially curated edits for London Fashion Week, Valentines Day, and other special occasions.
HURR will also host a series of interactive workshops on topics including sustainable fashion, how to build an online brand, and fashion styling.
Victoria Prew, CEO and co-founder of HURR, said “HURR is based on creating accessibility and a route to luxury fashion for a mainstream market. In recent years, consumer behaviours have shifted towards access based models for houses and cars, with the sharing economy now entering fashion. We are incredibly excited to partner with Selfridges to help us translate the HURR experience into a physical space.”
The HURR Collective pop-up is located in the Contemporary Studio on the third floor of Selfridges and will be open for six months from 9th February 2020.